Brandsmiths

Brandsmiths has established itself as the ‘go to’ law firm for those operating in the sports sector.

Whilst the Firm advises across almost the entire spectrum of sports, it has become particularly renowned for its work in football and boxing.

The advice Brandsmiths provide spans a wide range of legal disciplines including sports regulatory, intellectual property, trade marks, commercial, corporate and litigation.

The Firm is regularly instructed by associations and leagues, clubs, agents, athletes, rights holders and brands.

Some of Brandsmiths clients include the biggest names in sport – Manchester United, Everton, Wasserman, YMU, Joe Joyce, Jesse Lingard, Top Rank, Umbro and Speedo.  

The Firm’s sports team has become renowned for its responsiveness and providing ‘to the point’ and practical advice and solutions. That is crucial in the fast moving and high-stakes world of sport.

Feedback from clients has identified two distinct ways in which the Brandsmiths sports team differentiates itself:

1. all the Firm’s senior lawyers have spent time working in the sports industry in non-legal roles – that means they understand the unique working nature of the sports industry and tailor their approach accordingly; and
2. as the number one intellectual property boutique in the UK, the Firm’s lawyers are best placed to advise in an industry which has become ever more commercialised.

The Brandsmiths sports team has received external recognition for its impressive work.

The Firm is ranked in the Legal 500 with five Partners from its sports team individually named – Tom Keane, David Seligman, Niki Wilburn-Shaw, Michael Forrester and Adam Moralee.

The Firm recently received recognition at the Sports Business Awards and the Football Business Awards in the category for “Best Professional Services in Sport”. The Firm was also ranked in The Times Best Law Firms 2024, receiving special commendation for its work in sport.