Steve Bainbridge

Steve is Co-Managing Shareholder (UAE), Head of Sports & Entertainment (Middle East) at Greenberg Traurig LLP and a CAS Arbitrator.

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Steve has deep experience in the sports sector, advising clients on matters including governance issues, athlete endorsement agreements, player contracts, regulatory issues, broadcasting, anti-ambush marketing strategies, merchandising and licensing regulations and agreements, disciplinary issues, and sports-specific venue management agreements. He advises clients, including foreign law firms, corporate entities, government bodies, individuals, and institutions related to sports including motorsports, horseracing, triathlons, mixed martial arts (MMA), rugby and football, cycling, golf, tennis, cricket, and others.

Steve has law firm experience in both North America and Japan, in addition to his work in Dubai. In Tokyo he worked on matters related to broadcasting rights and sponsorship contracts in connection with FIFA World Cups, X-Games, PGA tour sponsorships, videogame licensing, and stadium naming rights deals.