Negotiating Commercial Rights Deals In Sport
![Negotiating Commercial Rights Deals In Sport - Workshop with David Murray](/images/Webinars/Commercial_Negotiation_Workshop_2025.jpg)
This interactive 90 minute Masterclass will help you improve your negotiation skills and will focus on:
- The First Offer and power of anchoring
- Understanding and creating value
- Importance of communication
- Negotiation Styles
- Q&A
David will draw upon his experiences in sports negotiation both commercially and his many interactions with lawyers.
Speaker
- David Murray, Sport Rights and Negotiation Consultant, Former Head Sports Rights at the BBC
David has over 30 years' expertise in the broadcast media and spent 14 years as at the BBC where he was Head of Sports Rights, negotiating deals with a host of world-leading sports rights holders including the International Olympics Committee, UEFA, FIFA, Premier League, Formula 1, Six Nations, and Wimbledon.
For the last 10 years he has advised sports federations and broadcasters on sports rights and strategy. He also works with Shoosmiths as a Broadcast and Negotiation Consultant.
David is a highly skilled negotiator, having agreed hundreds of media deals with the biggest sports federations in the world. He applies the lessons learnt to teach negotiation at the University of Liverpool, VSI and as a private negotiation coach and advisor.
Price
Plus/Corporate/Academic Members - £25 + VAT
Standard Members - £45 + VAT
Event Properties
Event Date | 29-01-2025 13:00 |
Event End Date | 29-01-2025 14:30 |
Individual Price | £45 for Standard Members/£25 for Plus Members |