FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions
- Genius Sports to provide official sportsbook, media content and NFL advertising inventory
- FanDuel designates Genius Sports as a preferred programmatic marketing partner
- FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
- Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech