A guide to rights protection at major sporting events: Part 2 - educate, monitor & enforce

A guide to rights protection at major sporting events: part 2 – educate, monitor and enforce

Tuesday, 23 July 2024 Author: Nandan Kamath, Roshan Gopalakrishna, Nihal Zachariah

This is part two of a three part guide which provides seven points on how to protect rights holders of today’s major sporting events through rights protection programmes. In this guide, the authors provide additional commentary and analysis to help provide greater context for how this works in practice.

Part 1 covered the first two steps:

Step 1 – Identify and prioritise core rights over collateral rights
Step 2 – Contract early with key parties to pre-empt risk of ambush marketing

Part 2 Highlights:

Step 3 – Educate the public & commercial partners about the enforcement of rights
- A comprehensive programme to communicate properties in which rights reside
- Developing a culture of respect and support for rights amongst sponsors & partners
Step 4 – Monitor actively and smartly for potential breaches
- Online and on-the-ground monitoring
- Collaborating with authorities to monitor and report breaches
Step 5 – Develop an intelligent and proactive enforcement strategy

Part 3 will look at steps 6 & 7:

Step 6 – Be ready for surprises
Step 7 – Have a sense of humour and avoid over-enforcement

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Tags: Ambush Marketing | Contract Law | Corporate Law | Cricket World Cup | FIFA | FIFA World Cup | Intellectual Property | International Cricket Council (ICC) | IOC | Olympic Charter | Olympic Games | Premier League | Rights Protections Programme (RPP) | Twenty20

Written by

Nandan Kamath

Nandan is Principal Lawyer at LawNK, based in Bangalore, India. His practice specialises in sports, technology and media laws, with clients ranging from international and national sports federations, to leagues, teams, sponsors and athletes.

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Roshan Gopalakrishna

Roshan is Counsel (Sports & Entertainment) at LawNK, a Bangalore based niche law practice specializing in sports, intellectual property, media and information technology laws. In addition, Roshan is also the Chief Legal Counsel at Copyright Integrity International, a world leader in the protection of digital and broadcast rights. Roshan is a graduate of the National Law School of India University, Bangalore.

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Nihal Zachariah

Nihal is a Senior Associate at LawNK, a Bangalore based niche law practice specializing in sports, intellectual property, media and information technology laws. He is also Legal Counsel at Copyright Integrity International, a world leader in the protection of digital and broadcast rights. Nihal graduated from Gujarat National Law University in 2013 and has experience in the areas of rights protection assistance and commercial contractual drafting for a range of clients, in the sports industry and outside.