Clothing & Equipment Regulations In Professional Cricket: Insights From The Indian Premier League

Published Thursday, 09 March 2023.

Cooperation In Staging Major Sports Events - Why Is Compromise Becoming So Tricky?

Published Friday, 06 January 2023.

Turkish Airlines becomes official UEFA Champions League partner

‘Fouls’ Off The Field of Play – Key Considerations For Athletes, Clubs & Sponsors

Published Friday, 27 May 2022.

FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions

Genius Sports to provide official sportsbook, media content and NFL advertising inventory
FanDuel designates Genius Sports as a preferred programmatic marketing partner
FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech

Extreme E welcomes UK Government investment for Scotland race

Extreme E today welcomes the announcement by the UK Government that it intends to invest £1million in its proposed off-road race on the Outer Hebrides in 2022.

Coinbase & WNBA Announce Multiyear Partnership

Coinbase Global, Inc. (Coinbase) and the Women’s National Basketball Association (WNBA) today announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the league. The global partnership is the first in the cryptocurrency category for the WNBA.

Global partnership with J9 set to bring fans across the globe closer to the game

Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."

Bosch extends Formula E partnership through Season 10

Formula E and Bosch have today agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions.

AFC agrees media rights deal with ESPN exclusively in Latin America, Central America and non-exclusively in the Caribbean

Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ESPN as their new media partner in Latin America, Central America and non-exclusively in the Caribbean to broadcast AFC competitions for the 2021 to 2024 rights cycle.

Bolton Wanderers cutting ties with betting companies

Bolton Wanderers Chief Executive Neil Hart has said that the club cutting ties with betting companies is the ‘right thing’ to do.

Bolton, who currently sit ninth in League One, have said it will remove all betting kiosks from with the University of Bolton Stadium and no longer accept gambling money. Hart said “Bolton want to win on the pitch, but alongside that is doing the right thing. We just felt, with the saturation of betting advertising around football, we didn't need to be part of that. We are not saying to supporters don't bet, but we aren't going to provide you with that opportunity within the stadium and it's something we believed in. The early indication is it’s been received very positively and our supporters are very much aligned with us.”

Genius Sports clinches new official data and trading partnership with Golden Nugget Online Gaming

Genius Sports to provide Golden Nugget with its market-leading official data and trading solutions for the English Premier League, NASCAR, and NFL

Genius Sports Limited (NYSE: GENI) (“Genius Sports”) the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has won a new official data and trading partnership with Golden Nugget Online Gaming, Inc. (Nasdaq: GNOG).

Asian Electronic Sports Federation (AESF) unveils a new partnership with China Mobile Migu to further bolster the future of Digital Esports across Asia.

The Asian Electronic Sports Federation (AESF) is proud to announce the latest collaboration and partnership program with China Mobile’s Migu.

bwin becomes Official Partner of the UEFA Europa League and new UEFA Europa Conference League

UEFA is pleased to announce it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24).

The Rugby Football Union (RFU) and commercial real estate and investment firm CBRE have renewed their partnership for another four years.

The agreement will see CBRE continue to provide property consultancy and advisory services, as well as significant upgrade and improvement works to Twickenham Stadium. These works include the replacement of the East Stand roof and the development of the RFU’s long-term sustainability and energy management strategy plus its facilities management services.

Expedia Group extends UEFA Champions League partnership

UEFA has today announced that Expedia Group will continue as the Official Travel Partner of the UEFA Champions League for the 2021/22 season, with Expedia® and Hotels.com® leading the engagement. The one-year deal also grants sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.

Engelbert Strauss signs three-year UEFA Europa League and UEFA Europa Conference League partnership

Engelbert Strauss, one of Europe’s leading work and utility brands, has agreed a three-year deal to partner with the UEFA Europa League and newly launched UEFA Europa Conference League until 2024

Covid-19: the challenges and opportunities facing Spain’s sports industry

Published Thursday, 21 May 2020.

COVID-19: the impact of postponing or cancelling sports events in India

Published Friday, 17 April 2020.

COVID-19: practical guidance for those affected by cancelled sports events in Germany

Published Tuesday, 07 April 2020.

Why understanding diplomacy is the No.1 rule for navigating the Chinese sports market (a Chinese perspective on the Rockets/NBA fallout)

Published Monday, 21 October 2019.

A review of China Sports Law Week 2019 – “Inclusivity, Integrity and Insights”

The potential impact of the Public Health (Alcohol) Act 2018 on sports sponsorship in Ireland

Published Wednesday, 09 January 2019.

Key sports law cases and developments to watch in 2018 - Europe, Middle East, Africa, Asia and Australia

EMEA Asia and Australia Key Sports Law Issues 2018 Image

Key sports law cases of 2017 - Europe, Middle East, Africa, Asia and Australia

EMEA Asia and Australia Key Sports Law Issues 2017 Image

Sport And Commercial Law – Annual Review 2022/23

Sport And Commercial Law – The Year In Review 2022

Published Friday, 03 March 2023.

Negotiating athlete endorsement agreements in India

Indian cricket player on Indian flag design in background

Published Tuesday, 06 September 2022.

Advertising “cryptoassests” the right way - lessons from the Arsenal ASA ruling

Published Friday, 08 July 2022.

A Guide For Sports Organisations To Partnering With A Cryptocurrency Provider

Published Wednesday, 18 May 2022.

The NBA Lawyers’ Business, Part 1: Alcohol Beverage Sponsors

Photo by Corleone Brown on Unsplash

Published Thursday, 28 October 2021.

CEV selects Genius Sports as its Official Technology Partner to drive the digital transformation of European Volleyball

The European Volleyball Confederation (CEV) and Genius Sports Limited (NYSE: GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, have agreed on a long-term technology and integrity partnership.

International Cricket Council selects Sportradar as Data and Streaming Rights partner

artnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe.

Partnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe

The International Cricket Council (ICC) today announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.

AFC announces media rights deal with ELEVEN

Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ELEVEN as their new media partner in Singapore, Malaysia, Brunei Darussalam, Hong Kong, Thailand, and Philippines.

The International Cricket Council announces strategic partnership with fintech infrastructure Leader: NIUM

The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to the end of 2023 such as the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023 and the ICC Men’s Cricket World Cup 2023 to be hosted in India.

Qatar to join F1 calendar in 2021, as country signs additional 10-year deal from 2023

Qatar’s Losail International Circuit will hold its first ever Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1 from 2023.

The Qatari circuit is most famous for its association with the world of two-wheeled racing, with Losail having hosted the MotoGP series since 2004. Ooredoo, the international communications company, will be the title sponsor for the event.

STS seals long-term official data and trading partnership with Genius Sports

STS, the leading betting operator in the regulated Polish market, has announced a new official data and trading partnership with Genius Sports (NYSE: GENI) to drive the expansion of its in-play offering.

Enterprise Rent-A-Car renews UEFA partnership

The car rental company signs new three-year extension to sponsor the UEFA Europa League and UEFA Europa Conference League.

Caesars Entertainment and Genius Sports Strike Major NFL, Official Sports Data, and Fan Engagement Partnership

Multi-year agreement includes official sports data and data-driven digital advertising
Caesars Entertainment to leverage Genius’ portfolio of official live data feeds for NFL, NASCAR and English Premier League content

Genius Sports secures latest official data, NFL and fan engagement partnership with WynnBET

WynnBET recently selected as an Approved Sportsbook Operator of the NFL for the 2021 season
Genius Sports to provide WynnBET with its exclusive NFL offering including official data feeds, player acquisition and fan engagement solutions
Builds off long-term relationship to provide WynnBET with official data and trading solutions from EPL, Liga MX, Argentine and Colombian soccer

Hankook Tire renews longstanding UEFA Europa League and UEFA Europa Conference League partnership

The global tire manufacturer commits to a new multi-season deal, its fourth consecutive sponsorship cycle, and is approaching ten years of partnership with UEFA.