AI, IP and emerging litigation risks for sports brands
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Sport and entertainment brands are uniquely sensitive to litigation, especially related to reputational issues. Strategies to mitigate these risks – especially risks arising through the use of emergent technologies including generative AI – are therefore of paramount importance to IP and rights holders.
This article examines three key emerging social and technological trends that sports organisation and those working in dispute resolution in sport must adapt to:
- Environmental, social and governance risks (ESG);
- Challenges to the ownership and exploitation of intangible assets as a result of the evolution in technology including generative AI;
- Changes in the content ownership model of intangible assets.
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- Tags: A_I_ | Dispute Resolution | ESG | IP | Litigation
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Written by
Stephen Townley
Stephen Townley is a lawyer, businessman and seasoned ADR professional with extensive expertise resolving high-value legal and business disputes in Asia, the Middle East and North America. Mr. Townley’s diverse litigation and transactional background includes the founding of Townleys, the first and largest international sports law and media boutique outside the United States, in 1983. It merged in 2001 with global 100 law firm Hammonds (now Squire Patton Boggs), where Mr. Townley served as head of international. Mr. Townley also served as general counsel and foreign law consultant for a number of firms.