Boxing ‘sufficiently adult-orientated’ in ruling on Bet365’s advert with Chris Eubank Jr.
The Advertising Standards Authority (“ASA”) has issued a new ruling which was not upheld1 concerning a promoted tweet for Hillside (UK Sports) ENC (trading as bet365). The ad in question was found not to be in breach of the UK Code of Non-broadcast Advertising (“CAP Code”) rules related to gambling when challenged by the ASA as to whether the ad included an individual likely to be of strong appeal to those under 18.
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- Tags: Advertising | Advertising Standards Agency (ASA) | BCAP Code | Boxing | CAP Code | Marketing | United Kingdom (UK)
Written by
David Zeffman
David is a partner and the head of gambling and sport at CMS. He has been one of the leading lawyers in the UK media sector for over 30 years and has extensive experience providing strategic, commercial and regulatory advice to clients in the gambling, sport and television sectors. He has been involved in many of the major transactions that have taken place in these sectors, including the launch of several television channels and the sale of media rights to some of the world's biggest sporting competitions.
Jessica Wilkinson
Jessica is an associate in the Technology & Media department at CMS.
She has previously worked with clients in the online retail, gambling and film sectors. She has experience drafting a range of commercial agreements, consumer facing terms and conditions and advising on advertising and gambling regulation. Jessica has previously been seconded to Amazon’s consumer legal team.
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