How to engage and retain audiences for football, cricket and rugby - key takeaways from Onside Law’s sports business seminar

On 12 November, Google hosted Onside Law’s latest sports breakfast seminar, entitled: “The triumphs and tribulations of three World Cups”. The panellists comprised of:

• Steve Elworthy (Managing Director of ICC Cricket World Cup 2019);

• Tomos Grace (Head of YouTube Sport EMEA);

• Alan Gilpin (Head of Rugby World Cup 2019); and

• Clare Balding and Karen Carney who offered a thought-provoking and insightful Q&A on women’s football and women’s sport more generally.

The theme of the morning was discussing how we can build upon the successes of the three recent World Cups to reach, engage and retain existing, new and complementary audiences for these sports?