2012 was a good year for Sky's football coverage but what does the future hold?

When football and broadcasting come up in conversation, BSkyB's (Sky) live coverage of the Premier League (PL) since 1992 is never far from many people's lips. It was Sky's strategic driver that, along with first run movies was the subscriber driver. It also had the very large consequence of bringing large amounts of Pay-TV revenue into the hands of PL chairmen. The mutually beneficial relationship, after twenty years, continues apace. The aim of this article is to trace the broadcasting victories in the football sphere that threatened to derail Sky's grip on PL football.