Segev LLP

Segev LLP’s dedicated Sports Law practice group of skilled and experienced lawyers have a passion for sports and a comprehensive understanding of the legal issues that affect businesses, associations, charities, and other organizations involved with professional and amateur sports.

Their clients include athletes, teams, leagues, sports technology and media companies, sports equipment retailers, wholesalers and manufacturers, sports-books, rights owners and managers, facilities owners and managers, bars and restaurants, charities and other businesses and organizations.

They have represented companies from founding to Fortune-500. They have experience advising private and public companies navigating them through private financings and going public in Canada.

Whether working with startups or established brands, locally or internationally, whether it be for-profit companies or charitable organizations, Segev LLP always works to fulfill their mission: Adding value to your business.

 
How We Can Help You

• Sports Technology, A.I., Sports Data, Player Data, Wearables, NILs (Name, Image and Likeness)
• Contracts, including the review and drafting of sport-related contracts; licensing, endorsement and sponsorship agreements; broadcasting and media rights; venue licensing and procurement
• Employment Law, including employment and consulting agreements, incentive programs, NDA and confidentiality agreements
• Intellectual Property and Brand Management, including trademark registrations, licensing agreements, copyright protection, co-promotions and co-branding
• Sports Business and Finance, including public and private equity financing, private placements, venture capital financing, Mergers and acquisitions (M&A), joint ventures (JV), partnerships, and debt financing
• Commercial Law, including structuring and negotiating domestic and cross-border commercial agreements, such as service, supply, sale, licensing, leasing, distribution, manufacturing, joint venture agreements and other strategic commercial arrangements
• Dispute Resolution, including contract disputes, team ownership disputes, and shareholder disputes
• Regulatory compliance and government licensing
• Governance and corporate structuring

Segev LLP has been ranked in the Chambers and Partners Guide as a top-tier firm for Gaming and Licensing every year since 2021.

"The firm has a very diverse depth and breadth amongst their team in terms of knowledge and experience. They're very commercially astute and switched on."

“Segev LLP is a highly rated law firm specialising in online gaming. The firm is respected for its handling of corporate and securities matters on behalf of interests in the iGaming and e-sports spaces. The lawyers also provide notable services in relation to regulatory clearance and licensing agreements.”

Provided by Chambers

What Our Clients Have to Say About Us

“Ron Segev and his team have completely transformed my perception of a law firm and for the better. His firm fulfills the long overdue need for a legal team that is nimble, innovative, personable, creative, affordable and determined to help small businesses and entrepreneurs with implementing their business strategy. They are transparent and trustworthy. They help provide original yet practical solutions, think outside the box, and display a genuine passion for their work above and beyond the status quo. They make all clients feel important, no matter how small the operation is. I have worked with legal professionals in countries worldwide and have yet to come across a comparable firm. Ron Segev is a refreshing example of a lawyer who enhances his clients’ business models and provides significant value rather than simply racking up billable hours. I believe that Ron Segev’s concept is an optimal example for other firms to strive for to meet the needs of a growing entrepreneurial clientele in today’s digital age.”

“Segev offers real value for their expertise. The lawyers are professional and highly knowledgeable in dealing with difficult and complex transactions that involve gaming regulatory matters.”

“Segev routinely balances keen technical expertise with pragmatic delivery and problem-solving, in order to help businesses deal with real-world issues efficiently and effectively.”

Case Studies

Segev LLP Case Study: Mitigating Risks in Sport Events

Segev LLP crafted a comprehensive waiver of liability for our client's surf event, featuring demonstrations of their stationary wave machines. Our meticulous approach ensured participant safety and safeguarded our client's interests. Additionally, our team assisted with pertinent commercial and employment agreements, highlighting our commitment to tailored legal solutions that foster the growth of sports businesses in this dynamic industry while prioritizing their protection.

Segev LLP Case Study: Nutraceutical Sports Supplement Asset Sale

Segev LLP paved the way for success in the asset sale of a nutraceutical sports supplement business. Expertly navigating the intricacies of the transaction, we maximized value for our client while safeguarding their interests. In this victory, our team showcased a winning strategy. This underscores our commitment to facilitating positive outcomes for clients in dynamic industries.

Segev LLP Case Study: Sports Apparel Company M&A

Segev LLP has recently facilitated a strategic acquisition for a prominent ultimate frisbee apparel company. We assisted them with managing the legal complexities of corporate and M&A processes, successfully negotiated favorable terms, while safeguarding the client's brand and supplier relationships. The practical approach adopted by our team led to a seamless transition, solidifying the client's status as a key supplier to ultimate frisbee teams worldwide.
 
Segev LLP Case Study: Joint Venture with US Sports Entertainment Complex

Segev LLP assisted our client with the legal aspects with respect to a joint venture with a major US sports entertainment complex company. We advised on corporate and commercial matters, commercial real estate, and proposed joint venture. We focused on securing practical and beneficial agreements for our client. By diligently addressing the complexities inherent in these areas, we were able to assist them as they pursued their business goals. This case highlights our commitment to delivering legal solutions that effectively support our clients in achieving their business goals.

Segev LLP Case Study: Streamlining Athlete's Short-Term Housing

Segev LLP expertly navigated a client through a challenging real estate scenario, guaranteeing a hassle-free stay in Vancouver for work. Seeking temporary housing, the client received tailored advice on rights and responsibilities regarding rental accommodations. Our dedication to tailored solutions and legal clarity empowered the client to confidently navigate Vancouver's real estate market. This case highlights our commitment to delivering practical legal services that elevate our clients' experiences, be it for work or personal endeavors.

Segev LLP Case Study: Unleashing Potential in Sports Entertainment Franchise

Segev LLP played a pivotal role in securing exclusive franchise rights for a major US sports entertainment company in Canada. We assisted by guiding the client through a strategic pitch and facilitated key meetings with potential partners in construction, hospitality, and financing. This collaborative effort not only expanded our client’s international presence but also highlighted our proficiency in navigating complex franchising matters. This case underscores our commitment to orchestrating business opportunities, providing clients with the legal support essential for successful ventures in the dynamic world of franchising.
 
Segev LLP Case Study: Upholding Client Integrity in Human Rights Dispute

Segev LLP effectively defended a client, operating a gym, against serious human rights allegations. Our client terminated a coach who later filed a human rights complaint, claiming discrimination based on mental health and sexual orientation. Leveraging our expertise, we navigated the complex legal process, ensuring a successful defense for our client. This case underscores our commitment to protecting our clients' integrity and achieving favorable outcomes in sensitive legal matters.
 
Segev LLP Case Study: Strengthening Legal Foundations for Winter Sports Apparel and Equipment Business

Segev LLP provided comprehensive legal support to our client, an esteemed winter sports apparel and equipment business. We aided them by drafting robust employment agreements and with a meticulously review of their temporary occupancy licenses. Our tailored legal solutions, including updated employment terms and essential clauses, foster clear communication and mutual understanding. This dedication to safeguarding our client's interests empowers them to navigate complex agreements with confidence, facilitating growth and success in the competitive sports apparel and equipment market.
 
Segev LLP Case Study: Elevating Partnerships in Esports

Segev LLP facilitated a significant partnership for an esports entertainment company, assisting our client with drafting an influencer agreement with an NHL hockey player to boost their brand engagement. Moreover, our team orchestrated the acquisition of a prominent esports franchise and team in Europe, navigating complex player contract transfers with expertise. This demonstrates our proficiency in esports related legal matters and reinforces our commitment to fostering success in both traditional sports and esports industries through strategic legal counsel.
 
Segev LLP Case Study: Pioneering Partnerships in Sports Technology

Segev LLP facilitated groundbreaking collaborations for a global sports technology innovation company. We crafted a services agreement between our client and a notable African ruby union, enabling them to implement video streaming for analysis services, including live video assistant refereeing and video analytics for teams. Additionally, we negotiated an agreement with our client and a prominent golf league for live streaming their events. Both agreements involved our client licensing their respective intellectual property. Moreover, we assisted our client in securing participation in a prominent sports technology accelerator, in collaboration with one of largest multimedia company’s in the world. This underscores our prowess in fostering strategic alliances and navigating complex legal landscapes in the sports technology sector.