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Premier League and Fanatics Collectibles announce landmark partnership

Premier League and Fanatics Collectibles announce landmark partnership

Fanatics Collectibles will become the exclusive provider of Premier League trading cards, trading card games and stickers from June 2025

The Premier League and Fanatics Collectibles have today announced a landmark multi-year trading-card partnership. Fanatics Collectibles will become the exclusive provider of Premier League trading cards, trading card games and stickers from June 2025.

Fans of the Premier League, the world’s most watched football league, will be able to collect trading cards and stickers from all 20 Premier League clubs, offering them the chance to connect with their favourite stars and clubs in the League.

Fanatics Collectibles, the trading card and collectibles division of the global digital sports platform Fanatics, currently has the league and sport licensing rights to the Bundesliga (since 2008), UEFA Club Competitions (since 2015), Major League Soccer (since 2012), Major League Baseball, UFC and Formula 1.  Beyond that, its cornerstone brand Topps has a long history in the sport: it was a partner with the Premier League from 2007-2019. The Fanatics Commerce business also holds e-commerce and licensed apparel partnerships with The FA and a number of Premier League clubs.

Premier League Chief Commercial Officer, Will Brass said: “We are delighted to welcome Fanatics as the official sticker and trading card licensee of the Premier League from season 2025/26. They bring an outstanding track record and strong commitment to innovation, helping fans all over the world express their passion for the sports they love. Through this partnership, we will be able to create a truly memorable collectible experience for all.”

We are incredibly excited to partner with the Premier League in this historic deal that we believe will put fans and collectors closer to the teams and players that they love,” said David Leiner, president of Fanatics Collectibles.  “At Fanatics Collectibles, we know and love the game, and look forward to building an element of unique storytelling through the lens of collecting.” 

ECA unveils latest study: "Future Of Fandom: Growing The Women's Game"

ECA unveils latest study:

We are pleased to announce the release of the new ECA report, "Future of Fandom: Growing the Women's Game. In collaboration with independent research and strategy consultancy MTM Sport, this report serves as a comprehensive analysis of the current landscape and prospects of women's football globally.

The study underscores the success and potential of women's football, emphasizing the need to understand and address the unique aspects of its fan base. It focuses on driving engagement and seizing commercial opportunities for sustained growth in the game.

Global Interest and Engagement

The rise of women's football is evident from the record-breaking attendance figures at matches, increased online searches and buzzing social media trends. Appealing to a diverse audience of different genders, ages and nationalities, women's football has attracted worldwide attention, marking a significant step forward in its global engagement.

Drivers of Interest

At the heart of this growing enthusiasm is a powerful catalyst: gender equality. This is the key driver of interest in women's football, complemented by the quality of the game, and the presence of inspirational role models. This rising popularity is directly linked to a tangible increase in attendance at women's football matches, underlining the impact of these influential factors.

Commercial Opportunities

Recognized as an under-exploited, large-scale market, women's football is attracting growing commercial interest and sponsorship. This is indicative of an evolving landscape that offers unique business prospects and opportunities, with emerging markets such as Belgium, Mexico, Sweden and Scotland all  contributing to the growth of women's football.

Opportunities for Clubs

Leverages for better engaging this under-exploited market include increasing attendance, amplifying engagement levels, understanding underlying barriers and developing emotional bonds with fans. It's a roadmap for clubs looking to broaden their horizons in women's football.

Addressing Challenges

In the midst of this exponential growth, challenges persist, including disparities between average and peak attendance, emotional barriers, knowledge gaps and the imperative need to transform interest into sustained, unwavering growth. Solutions advocated involve educating fans, fostering emotional connections and removing practical barriers to pave the way for sustained and increased engagement.


Nasser Al-Khelaïfi, ECA Chairman, remarked,"It is a great pleasure to introduce the latest report in the ECA Future of Fandom series, 'Growing the Women’s Game'.

“At ECA, our mission is to develop women’s and men’s European club football, working in partnership with all stakeholders, in the interests of all. We are especially proud that ECA is a leading centre of excellence for research and insights into women’s football. Central to the recent success of the women’s game has been the positive and collaborative engagement with fans; and this will remain a foundation for growth of the women’s game in the future – as our report explains. We hope you find this report insightful, and we thank all contributors for their valuable input.

The report is available to download here.

Club spending on international transfer fees reaches all-time record in 2023

Club spending on international transfer fees reaches all-time record in 2023
  • USD 9.63 billion spent on international transfer fees, an increase of 48.1% compared to 2022, according to Global Transfer Report

  • 2023 also saw a new all-time high number of transfers with a transfer fee (3,279), 14.7% more than in 2022

  • Women’s football continues to grow, with international transfers increasing by more than 20% compared to 2022

FIFA has today published the 2023 edition of the Global Transfer Report, according to which an all-time record of 74,836 cross-border transfers were made in 2023. Some 23,689 (31.7%) of these moves involved professionals (men and women), with the other 51,147 (68.3%) transfers being those of amateurs.

Following falls in spending in both 2020 and 2021 due to the COVID-19 pandemic, clubs spent a new record high amount on international transfer fees in 2023, with their combined outlay reaching a total of USD 9.63 billion – an increase of 48.1% compared to 2022 and surpassing the former record, set in 2019, by more than USD 2 billion.

The top ten player transfers alone generated more than 10% of the entire amount spent on transfer fees in 2023. Similarly, of the 3,279 transfers that included fees, the top 100 were responsible for more than 45% of all money spent on transfer fees, with English clubs once again topping the list with USD 2.96 billion.

German clubs topped the list for transfer fees received from outgoing transfers with a total of more than USD 1.2 billion. Just as in the previous year, Portuguese clubs completed more incoming transfers than clubs from any other association (1,017). Brazilian clubs, on the other hand, released the highest number of players (1,217).

A total of 1,024 clubs spent money on international transfers in 2023, the first-ever time that more than 1,000 clubs invested in transfer fees for new players from abroad. The number of clubs that received transfer fees, 1,241, was also another new high.

Impressive growth of women’s football continues

The impressive growth of women’s professional football also showed no sign of letting up in 2023, with more than 20% more transfers last year compared to 2022. The number of clubs involved in international transfers also rose from 507 in 2022 to 623 in 2023, a 22.9% increase.

All of these numbers reflect the huge strides being taken in the women’s game, with more and more female players turning professional. Some 1,888 international transfers of professional players were recorded in 2023, while a new high of 131 associations (+7.4% compared to 2022) were involved in these transfers.

International transfers of amateurs

In 2023, more than 50,000 amateur players moved across borders to join a club in a new association. Some 91.7% of these players were male. The global reach of amateur football is striking as 207 of FIFA’s 211 member associations were involved in at least one amateur transfer last year. The number-one association in terms of the number of incoming amateur transfers was Germany with a total of 7,825.

The Global Transfer Report 2023 also includes analyses on player nationalities, ages and movement between confederations and associations, in addition to the list of top transfers in both the men’s and women’s game.

The FIFA Global Transfer Report 2023 is available here and on fifa.com/legal.

EFL and Kellogg's sign five-year deal

EFL and Kellogg's sign five-year deal

The EFL and EFL Trust are pleased to welcome one of the UK’s most popular cereal brands, Kellogg’s, as an Official Partner.  

With football and cereal part of daily life for millions of people across England and Wales, the EFL and the EFL Trust’s network of Club Community Organisations will come together with multinational food manufacturing company Kellogg’s to positively impact the 72 communities where EFL clubs are located.

Behind the popular favourites of millions of households in the UK, such as Corn Flakes, Rice Krispies and Coco Pops, Kellogg’s will also have presence across all the EFL’s three divisions and five Wembley finals, as well as working with the EFL’s charitable arm through to the end of the 2027/28 season.

Ben WrightChief Commercial Officer of the EFL, said: The EFL is excited to be joining forces with a trusted global brand in Kellogg’s and we look forward to the impact that this partnership will deliver over the coming years, with the backing of a household name.

With growing attendances, bigger audiences and an enhanced sponsorship portfolio, the EFL’s popularity is clear. Eighty per cent of the population live within 15 miles of an EFL Club and millions of fans come through the turnstiles every month, meaning the League has the ability to forge strong connections with families on a nationwide scale.”

Cathy Abraham, Chief Executive Officer of the EFL Trust, said: Between the EFL Trust’s vision and Kellogg’s ambition around the roles we play in our communities, we are perfectly aligned to create a significant and positive impact. Together, we will be a force for good and we will create positive moments for our communities for years to come.”

Chris Silcock, Kellogg’s UK Managing Director, said: “It’s been our great privilege to be part of British life for more than one hundred years, so it’s only right we should be joining up with another iconic institution like the EFL. Both Kellogg’s and the EFL are brands at the heart of communities up and down the country and this is the start of a great partnership.”

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