Future commercial developments in sport: Key takeaways

This article is a part of a series of articles where the author recaps the discussion at LawInSport’s Global Summit. It examines the discourse in the third panel titled ‘Future Commercial Developments’.

The panel comprising those working closely on the financial aspects in sport, provided a fresh perspective on the day-to-day issues they encounter, and focused predominantly on the preservation and enhancement of revenue.

This article will summarise the talking points arising from the discussion whilst providing further analysis of the commercialisation of sport.

To view a recording of the session, please click here.

The Panel

• Jeff Gewirtz - Executive Vice President - Business Affairs and Chief Legal Officer, BSE Global
• Xavier Cuch Grases - Director of Commercial Legal, TEAM Marketing
• Arthur McAfee III - Senior Vice President Football Operations Policy, Education, Relationship Management, NFL
• Christopher R. Chase - Partner, Frankfurt Kurnit Klein & Selz PC
• Steve Bainbridge - Shareholder, Sports & Entertainment Law, Greenberg Traurig
• Jamie Andrew - Senior Associate, Clifford Chance & Former Senior Legal Counsel (Secondee) Mercedes-AMG PETRONAS Formula One Team

Outline

• American Football
  • Unrelenting commercial growth
  • Compliance issues with gambling regulations
  • Focus on diversity
• Trends in Media Rights Distribution and Sponsorship
  • Territorial marketing restrictions
  • Changes in consumption of content
• The Rise of eSports
• Concluding Thoughts