Procter & Gamble secures Worldwide Paralympic rights from 2021

As part of an extended eight-year agreement with the International Olympic Committee (IOC), Procter and Gamble (P&G) has secured marketing rights for the first-time to the International Paralympic Committee (IPC) and Paralympic Games from 1 January 2021.

Sport and intellectual property – the year in review 2019/20

Published Wednesday, 01 July 2020.

Covid-19: the challenges and opportunities facing Spain’s sports industry

Published Thursday, 21 May 2020.

COVID-19: can esports help mitigate the impact on traditional sports?

Published Wednesday, 06 May 2020.

COVID-19: how is esports coping compared to traditional sports?

Published Wednesday, 08 April 2020.

COVID-19: 10 legal considerations of extending the football season in England

Published Thursday, 02 April 2020.

Rule 40 in France: limited new opportunities for partners & sponsors of French athletes 

Published Friday, 27 March 2020.

How competition law is shaping Olympic sponsorship: Part 2 – Germany's Competition Authority helps ease restrictions on athletes

Published Wednesday, 26 February 2020.

How competition law is shaping Olympic sponsorship: Part 1 – the origins and evolution of Rule 40

Published Wednesday, 19 February 2020.

Are the British Olympic Association’s new Rule 40 Guidelines still too restrictive?

Published Wednesday, 18 December 2019.

Betting, beer and CBD – how U.S. leagues & teams are approaching new non-traditional categories for sports sponsorships

Published Monday, 02 September 2019.

Advertising standards in the UAE: a guide to the rules on e-cigarettes, tobacco and alcohol for sports clubs

Published Wednesday, 19 June 2019.

The potential impact of the Public Health (Alcohol) Act 2018 on sports sponsorship in Ireland

Published Wednesday, 09 January 2019.

Key sports law cases and developments to watch in 2018 - UK & Ireland

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Key sports law cases and developments to watch in 2018 - USA

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Key sports law cases of 2017 - UK & Ireland

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#Sport: The digital battle between sponsors, rights holders and ambush marketers

Published Thursday, 13 July 2017.

Seven top tips when working on sports sponsorship deals from HSBC's Global Head of Legal: Sponsorship

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Negotiating new kit sponsorship deals: Nike & Chelsea “Just Do It”

Published Wednesday, 11 January 2017.

Key sports law cases of 2016 - Europe, Middle East, Africa, Asia and Australia

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The rise of stadium naming rights deals in US Sports - interview with Richard Brand, Arent Fox - Episode 38

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The changing landscape of commercial rights in sport: insights from a top global sponsor

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Navigating Olympic advertising: Rule 40 – a global perspective

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Top tips for negotiating football kit sponsorship deals (incl. considerations when working with betting companies)

Published Wednesday, 20 January 2016.

Atos extend Worldwide Paralympic Partnership

Atos, a global leader in digital transformation, has extended its long-standing Worldwide Paralympic and Olympic Partnership through to 2024.

Sport and commercial law – the year in review 2019/20

Published Wednesday, 10 June 2020.

COVID-19: the impact of postponing or cancelling sports events in India

Published Friday, 17 April 2020.

COVID-19: practical guidance for those affected by cancelled sports events in Germany

Published Tuesday, 07 April 2020.

Win-win: a progressive approach to maternity & paternity rights for professional athletes

Published Wednesday, 01 April 2020.

How to choose, protect and enforce trade marks as a professional athlete: the view from Germany

Published Friday, 13 March 2020.

Rule 40 in the United States: new opportunities for sponsors but with strings attached

Published Monday, 24 February 2020.

Sports law in 2020 - key issues to watch in UK & Ireland

Published Sunday, 29 December 2019.

Why understanding diplomacy is the No.1 rule for navigating the Chinese sports market (a Chinese perspective on the Rockets/NBA fallout)

Published Monday, 21 October 2019.

Can sports clubs share their marketing database with sponsors?

Published Thursday, 05 September 2019.

A review of China Sports Law Week 2019 – “Inclusivity, Integrity and Insights”

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Taxation of sponsorship agreements in China - the rules for International Sports Federations without permanent establishment

Published Tuesday, 29 January 2019.

Key points for athletes to consider before signing a sponsorship agreement

Published Wednesday, 23 May 2018.

Key sports law cases and developments to watch in 2018 - Europe, Middle East, Africa, Asia and Australia

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Key sports law cases of 2017 - Europe, Middle East, Africa, Asia and Australia

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Top of the league: How football clubs protect and exploit their brands in a global marketplace

Published Friday, 11 August 2017.

Betting in football – Was The FA’s decision on Joey Barton a fair one?

Published Wednesday, 17 May 2017.

Key commercial issues when negotiating a new official kit supplier agreement

Published Friday, 13 January 2017.

Key sports law cases and developments to watch in 2017 - UK & Ireland

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Key sports law cases of 2016 - UK & Ireland

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Key sponsorship trends in the use of technology and data: Part 2 – Legal considerations

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Playing the game: The UK’s approach to taxing sports stars

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An overview of eSports Explosion and legal issues arising from it

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Top 25 sports law articles of 2015

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