#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative
When celebrities tweet about or for their sponsors (or others with whom they have a commercial relationship) it is now clear that to ensure compliance with applicable codes and laws '#ad' or '#spon' are likely to be required. Culprits who have suffered the indignation of ASA complaints include Wayne Rooney, Rio Ferdinand, Katie Price and Keith Chegwin.
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Written by
Alex Kelham
Alex is the Head of Lewis Silkin’s Sport Business Group. Her work focuses on advising entities across the sports sector on a wide range of predominantly commercial and IP issues.
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