Advertising standards in the UAE: a guide to the rules on e-cigarettes, tobacco and alcohol for sports clubs

Wednesday, 19 June 2019 Author: Andrew Moroney, James McMillan

The laws in the UAE concerning the sale, promotion and consumption of e-cigarettes, tobacco and alcohol can be tricky to navigate. Recent regulatory developments in the e-cigarette space have provided a welcome degree of clarity; however, venue owners, event managers and other sporting stakeholders would still be well advised to proceed with caution in this area to avoid falling foul of the law and offending local customs. This article helps explain the current regulatory landscape.

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Tags: Emirates Authority for Standardisation and Metrology (ESMA) | Football | Formula 1 | Governance | Motor Racing | Regulation | Sponsorship | United Arab Emirates (UAE) | World Health Organisation (WHO)

Written by

Andrew Moroney

Andrew is a Senior Associate in Squire Patton Boggs’ global Sports & Entertainment Group, working out of the Dubai office.

Andrew has a wide array of experience advising clients in the sports, esports and events sectors on sponsorship, broadcasting, merchandising, ticketing, player contracts, intermediary issues, athlete endorsement, disciplinary issues, governance, regulatory matters and disputes. He regularly advises corporate entities, governing bodies, individuals and foreign law firms on matters spanning football, cycling, horseracing, motorsports, golf and tennis. Andrew has a particular interest in the esports industry, acting for publishers, tournament organisers and esports teams.

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James McMillan

Senior Associate, Al Tamimi

James is a Senior Associate in the Al Tamimi Regulatory team and has over ten years’ experience focused upon regulatory compliance, investigations and disputes, risk management, crisis management, trade and customs, public policy and advocacy, corporate governance, due diligence, and licensing/permit issues.

James is based in Dubai and regularly contributes articles to journals, national newspapers and presents to corporates on healthcare, environmental, health and safety topics at Al Tamimi & Company.

Tel: +971 47 331 7161