An Overview of the Indian Sports Broadcasting Landscape

The Indian sports broadcasting landscape has evolved significantly over the last quarter of a century and has grown into one of the largest sports broadcasting markets in the world. This will not come as a surprise considering the proliferation of television, mobile and internet technology among the Indian population. According to estimates, more than 780 million1 Indians have access to a television in India and more than 183 million2 households own or have a television set. Further, estimates suggest that India recently passed the 500 million internet users mark3.