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FIFA celebrates roll-out of innovative digital and TV features at FIFA Women’s World Cup 2023™

FIFA celebrates roll-out of innovative digital and TV features at FIFA Women’s World Cup 2023™

In line with its commitment to improving the fan experience by harnessing technology and innovating in the digital and TV space, FIFA has invested in remote live production, cutting-edge data-driven insights and captivating behind-the-scenes content at the FIFA Women’s World Cup Australia & New Zealand 2023™.

“Innovation and sustainable technology are to the fore when it comes to our broadcast delivery at the FIFA Women's World Cup 2023,” said FIFA President Gianni Infantino during a tour of the International Broadcast Centre (IBC) in Sydney.

“The IBC is the centre for video content from all venues in Australia and New Zealand, and for all 64 matches, we have been setting new standards in sports broadcasting thanks to our fully remote live match and non-live production,” the FIFA President added. “This innovation is a step forward from the men's FIFA World Cup in Qatar, and something new to sports on such a scale. This is also a new, more sustainable technological approach which has helped deliver the FIFA Women's World Cup to a global audience.”

In order to bridge the gap between analytics and entertainment and to improve the viewing experience for fans, FIFA has also engaged the concept of “datatainment", which seamlessly integrates advanced analytics with real-time graphics based on the official optical tracking data at each FIFA Women’s World Cup™ stadium. As an overlay on live feeds, “datatainment” provides fans with unparalleled insight and enjoyment, with several Media Rights Licensees having taken advantage of the technology during the tournament.

“Football is more than just a game; it's a passion that connects millions of fans worldwide. Together with our partners, we are redefining the fan experience by leveraging the power of data and technology to integrate analytics into an entertainment package, as well as offering fans new ways of consuming football through social media,” said FIFA’s Chief Business Officer, Romy Gai.

Responding to the growing trend in consuming candid, backstage moments, the tournament in Australia and Aotearoa New Zealand has also seen digital-first coverage of every game. Captured in vertical video formats and from a unique perspective, the content allows fans following FIFA’s pages on social media to experience the raw emotion of players and fans filter-free. Such clips have also been distributed to broadcasters and tailored for their social media accounts, thereby providing unique coverage of the competition globally.

“Thanks to the collaboration with the participating teams we have access to exclusive content behind the scenes – on the pitch or in the locker room after the match, players have shown their willingness to produce unique content at the peak of their emotions in cooperation with our media rights licensees. We are thrilled to have used this ground-breaking tournament to bring these concepts to life and allow fans all over the world to further experience and share their excitement for the FIFA Women’s World Cup,” added Mr Gai.

New FIFPRO Asia/Oceania strategic framework lays platform for player impact and legacy across region

New FIFPRO Asia/Oceania strategic framework lays platform for player impact and legacy across region
  • Power to the Players is a comprehensive vision for the transformation of football in Asia/Oceania

  • Aims to channel unprecedented interest in the region, as demonstrated by 2023 Women’s World Cup, by positioning players at the heart of the sport

  • Framework has five key objectives: player organising, member unions, bargaining, diversity, and innovation, data and alliances

FIFPRO Asia/Oceania has launched a new strategic framework for the division: Power to the Players, a comprehensive vision for the transformation of the football industry in the region.

The framework aims to channel the unprecedented interest in the sport in Asia/Oceania, as demonstrated by the 2023 FIFA Women’s World Cup, by positioning players at the heart of the sport.  

Launched at the division’s bi-annual congress in Auckland, the framework sets forward a path to build on the outstanding efforts of generations of players and member unions by elevating the players’ voice to achieve positive impact.

Designed to play a leading role in supporting FIFPRO’s global reform agenda, the framework has five key objectives:

  • Player Organising and Mobilising: building and embedding a strong culture of organising across the region;
  • Member Unions: enhancing all member unions throughout the region;
  • Bargaining and Leverage: Building effective relationships with strategic partners such as the Asian Football Confederation (AFC);
  • Diversity: Promoting the diversity of FIFPRO Asia/Oceania’s members while pursuing a workplace for players that is free from all forms of discrimination and risks to players’ human rights;
  • Innovation, Data and Alliances: Commitment to proactively shaping the future of Asian and Oceanian football through evidence-based research, analysis and partnerships.

FIFPRO Asia/Oceania Chairman Takuya Yamazaki said: "The 2023 FIFA Women's World Cup has shone a spotlight on the immense talent and potential within Asia and Oceania, whilst also exposing the enormous challenges faced by players. Now, more than ever, it is imperative that we ensure our players are given the support and representation they deserve.

"A legacy of this transformational Women’s World Cup will be stronger representation for all footballers. We plan over the next three years to build stronger unions, enhance player organising and effective relationships to deliver better outcomes for players and the game."

Anna Green, NZPFA's representative on FIFPRO's Asia/Oceania Division board, an-82 time New Zealand international and Sydney FC defender, said: "The interests of the players and the game are inherently linked. Our mission is to enhance all of our unions across Oceania and Asia and ensure that the players’ rights are protected and respected.

"This is the starting point for the players having greater impact and transforming football across the region into a workplace that deeply respects and protects the rights of players."

Download the framework HERE. 

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